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The Gregory Mountain Arrio 28 is a versatile and lightweight daypack designed for hikers who require extra capacity for longer excursions without sacrificing comfort

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Color:Soft Blush

Allison Butula, Herschel’s Social Media Manager expounds on Herschel’s marketing strategy, noting that the company “[doesn’t] buy traditional media advertisements, so when we are releasing a new product line or partnership it’s all done online through our social networks and media partners.” Butula elaborates that the approach Herschel uses is to share stories from real individuals as its main tactic in spreading brand awareness rather than using calls-to-action such as ‘shop’ and ‘buy’

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