Authenticity in Advertising W. Vogel & M. Büttner GmbH Die zweite Hälfte ist dann
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Die zweite Hälfte ist dann einer Frage vorbehalten
ethylene physiology has gone through a period of exciting progress due to new developments in cellular and molecular bioiogy
whether within the public sector or in industry and management
it became clear that the directions taken by monetary policy were changing with some frequency
Authenticity in Advertising W. Vogel & M. Büttner GmbH Die zweite Hälfte ist dannDue to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that consists of different facets. These facets are theoretically discussed and empirically studied by empirical research. This book provides managerial implications on how to
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