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2Anwendungsbereiche des Event-Marketings9
So kommt es
effektiv und effizient zu sein
2Marketing im Wandel: Vom Massenmarketing zum [¿]
Econometrics of Information and Efficiency formatIsbn:Hardcover - 9780792323532 2Anwendungsbereiche des Event-Marketings9Econometrics as an applied discipline attempts to use information in a most efficient manner, yet the information theory and entropy approach developed by Shannon and others has not played much of a role in applied econometrics. Econometrics of Information and Efficiency bridges the gap. Broadly viewed, information theory analyzes the uncertainty of a given set of data and its probabilistic characteristics. Whereas the economic theory of information
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